Laila Hasanovic is a Danish model, social media influencer and beauty entrepreneur whose name is searched worldwide in 2026, partly for her modeling work and partly for her relationship with world number one tennis player Jannik Sinner. She built a following of more than 500,000 on Instagram before launching her own tanning brand, and she now moves easily between fashion campaigns and the front rows of major tennis tournaments.
Laila Hasanovic Biography, Wiki
| Field | Detail |
| Full Name | Laila Hasanovic |
| Date of Birth | November 8, 2000 |
| Age (2026) | 25 years (turns 26 on November 8, 2026) |
| Birthplace | Svendborg, Denmark |
| Hometown | Svendborg, Denmark |
| Nationality | Danish |
| Religion | not publicly confirmed |
| Caste or Community | Bosnian heritage |
| Zodiac Sign | Scorpio |
| Height | 172 cm (about 5 feet 8 inches) |
| Weight | not publicly confirmed |
| Eye Colour | Blue |
| Hair Colour | Blonde |
| Profession | Model, Social Media Influencer, Entrepreneur |
| Known For | Modeling, brand NRD55, relationship with Jannik Sinner |
| Father’s Name | not publicly confirmed |
| Mother’s Name | not publicly confirmed |
| Siblings | not publicly confirmed |
| Marital Status | Unmarried, in a relationship |
| Current Partner | Jannik Sinner |
| Children | None |
| School | Svendborg Gymnasium, Denmark |
| College or University | not publicly confirmed |
| Degree or Qualification | Studied English and Social Studies at gymnasium level |
| Political Party | N/A |
| Current Position or Role | Model and founder of NRD55 |
| Net Worth (estimated) | Between 500,000 and 1 million US dollars |
| Monthly Income (estimated) | not publicly confirmed |
| Twitter or X | not publicly confirmed |
| @lailahasanovic (over 500,000 followers) | |
| not publicly confirmed | |
| YouTube | Laila Hasanovic (about 50,000 subscribers) |
| Official Website | not publicly confirmed |
Laila Hasanovic Events
| Year | Event |
| 2013 | Started posting on Instagram as a teenager |
| 2019 | Reached the finals of Miss Universe Denmark |
| 2020 | Shifted focus to social media modeling during the pandemic |
| 2023 | Began a relationship with Mick Schumacher |
| 2025 | Split from Schumacher, relationship with Jannik Sinner became public |
| 2026 | Launched and expanded her tanning brand NRD55, featured in Vogue Scandinavia |
Laila Hasanovic Awards and Achievements
| Year | Achievement | Given By | Notes |
| 2019 | Miss Universe Denmark finalist (top 24) | Miss Universe Denmark | Early career milestone |
| 2026 | Best Dressed feature | Vogue Scandinavia | Named among the best dressed stars of the week |
Laila Hasanovic Early Life and Family
Born on November 8, 2000, in the Danish town of Svendborg on the island of Funen, Laila Hasanovic grew up in a close family with roots far beyond Scandinavia. Her parents came to Denmark from Bosnia and Herzegovina, and she was raised speaking Danish at school while holding on to Bosnian traditions and food at home.
That mix of two cultures shaped how she sees the world. Friends from her childhood have described her as confident yet grounded, curious about places and people outside her small hometown.
Laila Hasanovic Father
The name and profession of her father are not publicly confirmed. What is known is that he is of Bosnian origin and settled in Denmark, where he helped build the family’s life.
Laila Hasanovic Mother
Details about her mother, including her name, are not publicly confirmed either. Laila has spoken warmly about her parents and often credits family, kindness and honesty as values that matter more to her than fame.
Laila Hasanovic Siblings and Family Background
Whether Laila has brothers or sisters is not publicly confirmed. Her family background centres on the Bosnian community that resettled in Denmark, and this heritage remains a strong part of how she presents herself.
Laila Hasanovic Education
School shaped Laila Hasanovic long before modeling did. She studied at Svendborg Gymnasium, where she took English and Social Studies as her main subjects and balanced her lessons with early modeling and content creation.
During her high school years she spent a full year in Kentucky in the United States as an exchange student. That time abroad gave her fluent English and a comfort in international settings that later helped her work with global brands.
Laila Hasanovic Career
The story of Laila Hasanovic starts online. She began posting photos to Instagram in 2013 as a teenager, gradually turning casual snapshots into a curated feed that caught the eye of agencies and brands.
Her first real public moment came in 2019, when she reached the finals of Miss Universe Denmark at the age of eighteen. The pageant introduced her to a wider audience and led to print shoots for local brands through modeling agencies.
When the global pandemic slowed traditional shoots in 2020, she leaned fully into social media. Posting steadily on Instagram and later TikTok, she grew into a full time creator whose feed blends fashion, travel, wellness and everyday life.
Laila Hasanovic Modeling, Brand Deals and Fashion Work
Fashion is where Laila Hasanovic made her name. She has worked with major beauty houses including Armani Beauty and Prada Beauty, and the fashion press has linked her closely to the Giorgio Armani label. She has also partnered with the watch brand Daniel Wellington.
Her content style leans toward Scandinavian minimalism, clean tones, natural light and understated elegance. Fashion week vlogs, outfit posts and campaign work sit alongside more personal travel and lifestyle content.
In July 2026 she was featured in Vogue Scandinavia’s Best Dressed list, with photos taken in Saint Tropez. The recognition placed her firmly within the Nordic fashion scene rather than only in celebrity headlines.
Laila Hasanovic and NRD55
Beyond modeling, Laila Hasanovic has stepped into business. She founded NRD55, a self tanning brand that she has described as a project she worked on quietly for a long time before its public launch.
The brand launched shortly before the 2026 Miami Open and expanded soon after, adding shipping to Sweden and other international markets. Building her own product line marks a clear shift from influencer to entrepreneur.
Laila Hasanovic Religion and Community
Public interest in the background of Laila Hasanovic often turns to questions of faith and community. She keeps this side of her life private, and clear, confirmed statements about her personal beliefs are limited.
What is Laila Hasanovic Religion
Her religion is not publicly confirmed. She has not spoken openly about practising any particular faith, so any single label would be guesswork.
What is Laila Hasanovic Community
Her family belongs to the Bosnian community that settled in Denmark. She has spoken about growing up between Danish and Bosnian cultures, which she treats as a source of strength rather than division.
Laila Hasanovic Personal Life and Relationships
The personal life of Laila Hasanovic draws steady attention, mostly because of the high profile athletes she has dated. She tends to keep her relationships low key, sharing little on her own channels.
Is Laila Hasanovic Married
Laila is not married. As of 2026 she is in a relationship with tennis star Jannik Sinner, and the couple has no children.
Laila Hasanovic Boyfriend
Before Sinner, Laila dated Danish footballer Jonas Wind in 2020, then racing driver Mick Schumacher from 2023 until early 2025. Her relationship with Jannik Sinner became public in 2025 after fans spotted her photo on his phone at the US Open, and Sinner confirmed it during his victory speech at the Vienna Open in October 2025.
Through 2026 the two have appeared together at events including the Cannes Film Festival and several ATP tournaments. She has been seen supporting him at the Monte Carlo Masters and the Italian Open, though both keep most of their private life away from cameras.
Laila Hasanovic Height, Weight and Physical Appearance
Standing at about 172 cm, Laila Hasanovic has the slim build typical of fashion models. She has blue eyes and blonde hair, and her styling often reflects a clean Nordic aesthetic.
Her exact weight is not publicly confirmed. Her overall look, mixing Scandinavian and Balkan features, is frequently cited as part of her appeal in the fashion world.
Laila Hasanovic Net Worth and Earnings
Estimates of the net worth of Laila Hasanovic vary, since she has not disclosed her finances. Most industry figures place it between 500,000 and 1 million US dollars, while some estimates suggest it could be higher depending on long term contracts and her business income.
| Source Type | Estimated Amount |
| Common industry estimate | 500,000 to 1 million US dollars |
| Higher end projections | Up to several million US dollars |
Her income comes from brand campaigns, sponsored posts, her YouTube channel and her NRD55 brand. Deals with luxury beauty labels such as Armani Beauty and Prada Beauty are among her most notable earning sources.
Laila Hasanovic Social Media
Social platforms remain the base of everything Laila Hasanovic does. Instagram is her main channel, where she shares fashion, travel and beauty content with a large and engaged audience.
| Platform | Handle | Followers | Notes |
| @lailahasanovic | Over 500,000 | Main platform, fashion and lifestyle | |
| YouTube | Laila Hasanovic | About 50,000 | Vlogs and makeup tutorials |
Her posts mix polished campaign images with candid glimpses of daily life. She has also served as an ambassador for the environmental initiative CO2 Living, encouraging followers to plant trees to offset their carbon emissions.
Lesser Known Facts About Laila Hasanovic
- She spent a full year living in Kentucky as a high school exchange student, moving from Denmark to the American South.
- She once said her favourite compliment is being told she is glowing, because it reflects how she feels rather than only how she looks.
- She was reportedly among the few people close to Mick Schumacher who were allowed to meet his father Michael.
- She began posting on Instagram back in 2013, long before modeling became her full time work.
- She named her tanning brand NRD55 and describes it as a project she developed quietly over a long period.
- She has a dog named Snoopy, who appeared in a rare candid photo with her and Jannik Sinner during Wimbledon 2026.
- She once shared that she dreamed of becoming a journalist because she enjoys being in front of a camera and inspiring young people.
Today Laila Hasanovic stands as more than a familiar face beside a famous athlete. She has turned a teenage Instagram habit into a modeling career, a loyal audience and a growing beauty business, and her profile looks set to keep rising through 2026 and beyond.
Laila Hasanovic FAQ
Who is Laila Hasanovic
Laila Hasanovic is a Danish model, social media influencer and founder of the tanning brand NRD55. She is also known as the girlfriend of tennis player Jannik Sinner.
How old is Laila Hasanovic
She was born on November 8, 2000, which makes her 25 years old in 2026. She turns 26 on November 8, 2026.
What is Laila Hasanovic net worth
Her net worth is estimated between 500,000 and 1 million US dollars, though some estimates place it higher based on brand deals and her business.
Is Laila Hasanovic married
No, she is not married. She is in a relationship with Jannik Sinner as of 2026.
Who is Laila Hasanovic boyfriend
Her boyfriend is tennis world number one Jannik Sinner. She previously dated Mick Schumacher and footballer Jonas Wind.
What is Laila Hasanovic religion
Her religion is not publicly confirmed. She has Bosnian heritage but keeps her personal beliefs private.
How tall is Laila Hasanovic
She is about 172 cm tall, which is roughly 5 feet 8 inches.
Where is Laila Hasanovic from
She was born in Svendborg, Denmark, to parents of Bosnian origin, and later based herself in Copenhagen.
What is Laila Hasanovic known for
She is known for her modeling work with brands like Armani Beauty and Prada Beauty, her large social media following and her relationship with Jannik Sinner.
What is the latest news on Laila Hasanovic
In 2026 she expanded her NRD55 brand, was featured in Vogue Scandinavia’s Best Dressed list and was seen supporting Jannik Sinner during his Wimbledon final run.
Sources
Famous Birthdays
https://www.famousbirthdays.com/people/laila-hasanovic.html
South China Morning Post
https://www.scmp.com/magazines/style/people/icons-influencers/article/3318148/who-laila-hasanovic-and-she-dating-jannik-sinner-who-just-won-wimbledon-danish-model-has-over-350000
Heavy
https://heavy.com/sports/tennis/rare-photo-jannik-sinner-girlfriend-laila-hasanovic-dog-wimbledon/
Athlon Sports
https://athlonsports.com/tennis/jannik-sinner-girlfriend-laila-hasanovic-who-was-miss-denmark-finalist
Yahoo
https://www.yahoo.com/entertainment/celebrity/articles/meet-wimbledon-ace-jannik-sinner-123613473.html
FamousFix
https://www.famousfix.com/topic/laila-hasanovic
Celebrity Borns
https://celebrityborns.com/biography/laila-hasanovic/18775